Questionable Marketing Almost Always Guarantees Questionable Results
We’ve heard the old adage about selling a home…put a sign in the yard, place it in the MLS and Pray! Truthfully, this is going on but it is probably due to not knowing any better. One thing my grandmother always said was, “When you know better, you do better!” One very crucial element of marketing a home for a successful sale is to figure out who the most likely buyer is. While out on an appointment today to evaluate a property, this lesson hit home.
This home was in a pretty poor location. It sat right in front of the freeway with a lovely brick wall view of the freeway. The noise? Oh no, it was really no bother at all to listen to the cars whizzing by every nano-second. The home sits on half an acre. And lo and behold in the smack, dab middle sat this home less than 1500 square feet big. Huh?
As I went inside, all I could think was, “Yikes”! I was there to provide a consultation as to the best marketing approach. Now, I have been known to put on my straight forward hat and tell people to just take a wrecking ball to things. Today was almost no exception. Well…almost! As i toured the home, I thought, “Who wants this home?”
Well, first of all, one of the first things that was missed in marketing this home was to examine beyond trying to actually sell this home. Now are you wondering where I am going with this? The home is in MAJOR disrepair, tenants live in the home and it is not in the tidiest condition and I told you about the location. But wait….how about the zoning? The home is actually zoned to permit multi-family units, crops, elder care facilities, etc. Wow! With a little creative marketing, we can sell this property for more than what a single family home in the neighborhood is valued at. Yes, the value is in the land! Questionable Marketing Almost Always Guarantees Questionable Results. This is probably why the agent on this home had not seen much traffic and had not seen any offers. It is listed in the Multiple Listing Service under Residential Listings but it cold get a lot more mileage if we to some tweaking here. With a very well researched and thought out home marketing plan…the results should be far less questionable.
Keisha Hosea is a local Market Expert and Realtor in Chino Hills, California with Keller Williams Realty, She is the Team Director and CEO of KASI Homes. Keisha Hosea and the KASI Homes team offer help to home buyers and home sellers throughout the Inland Empire. She has been a local resident of Chino Hills and the Inland Empire for over 25 years and enjoys volunteering with the City of Chino Hills in her spare time. For more information on foreclosure, short sales and real estate you may call her direct at (909) 261-6377. Visit the website at http://KASIHomes.com