selling a home

Seller Beware! You Like The Realtor You Interviewed But Do Other Realtors Like Them?

Caution Mr Seller, you just interviewed an agent and think that you really liked them. But before you hire them for the job, consider this. You like the Realtor you interviewed, but do other Realtors? Do other professionals within the industry, such as Escrow Agents, Attorneys, Pest Control, Home Inspectors, Appraisers, Lenders? You may ask yourself why this even matters. As a home seller, most of the time you are simply thinking about who you believe wold be able to sell your home the quickest and for the most money. While this is obviously a good place to begin your search, it should go deeper. Selling a home is truly a group collaboration. It becomes a collaboration because so many people must play an integral part it moving the transaction along successfully.

For instance, when the appraiser needs to ask your Realtor a few questions about the home, can the appraiser get a hold of your Realtor? Is Your Realtor good about returning phone calls and communication with other industry professionals? If your Realtors overall bedside manners with other industry professionals is sub par, word spreads like gangbusters amongst the Real Estate community. You as the consumer may never hear about it but rest assured, I have a list of Realtors who I try to steer clear of in every way. This is due to the fact that they are lacking in skills when it comes to working amongst their peers. Don’t get me wrong, if my buyer really wants the home that is listed by one of these Realtors, I will write up an offer for my buyer. However, that offer is written up and they are forewarned that my experience with this Realtor has shown that we could be in for a bumpy ride.

The moral here is do your homework and then possibly delve a little deeper. Ask for a few references not just from clients but from other industry professionals. It just could make the difference in a successful, hassle free transaction for you!

Questionable Marketing Almost Always Guarantees Questionable Results

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Questionable Marketing Almost Always Guarantees Questionable Results

We’ve heard the old adage about selling a home…put a sign in the yard, place it in the MLS and Pray! Truthfully, this is going on but it is probably due to not knowing any better. One thing my grandmother always said was, “When you know better, you do better!” One very crucial element of marketing a home for a successful sale is to figure out who the most likely buyer is. While out on an appointment today to evaluate a property, this lesson hit home.

This home was in a pretty poor location. It sat right in front of the freeway with a lovely brick wall view of the freeway. The noise? Oh no, it was really no bother at all to listen to the cars whizzing by every nano-second. The home sits on half an acre. And lo and behold in the smack, dab middle sat this home less than 1500 square feet big. Huh?

As I went inside, all I could think was, “Yikes”! I was there to provide a consultation as to the best marketing approach. Now, I have been known to put on my straight forward hat and tell people to just take a wrecking ball to things. Today was almost no exception. Well…almost! As i toured the home, I thought, “Who wants this home?”

Well, first of all, one of the first things that was missed in marketing this home was to examine beyond trying to actually sell this home. Now are you wondering where I am going with this? The home is in MAJOR disrepair, tenants live in the home and it is not in the tidiest condition and I told you about the location. But wait….how about the zoning? The home is actually zoned to permit multi-family units, crops, elder care facilities, etc. Wow! With a little creative marketing, we can sell this property for more than what a single family home in the neighborhood is valued at. Yes, the value is in the land! Questionable Marketing Almost Always Guarantees Questionable Results. This is probably why the agent on this home had not seen much traffic and had not seen any offers. It is listed in the Multiple Listing Service under Residential Listings but it cold get a lot more mileage if we to some tweaking here. With a very well researched and thought out home marketing plan…the results should be far less questionable.

Keisha Hosea is a local Market Expert and Realtor in Chino Hills, California with Keller Williams Realty, She is the Team Director and CEO of KASI Homes. Keisha Hosea and the KASI Homes team offer help to home buyers and home sellers throughout the Inland Empire. She has been a local resident of Chino Hills and the Inland Empire for over 25 years and enjoys volunteering with the City of Chino Hills in her spare time. For more information on foreclosure, short sales and real estate you may call her direct at (909) 261-6377. Visit the website at http://KASIHomes.com

Selling Your Home: Pink Fishnet Stockings May Not Be Your Style But You Better Stand Out!

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Even though pink fishnets may not be your style, you better find a way to stand out. Standing out in a positive way will not only help sell your home, it will help you get top dollar.

While at a local amusement park recently, I spotted such a young lady. My first thought was, “Did her mother see her leave the house in pink fishnet stockings and shorts?” There were hundreds, if not thousands of people at this amusement park. Yet, I noticed her repeatedly throughout my full eight hour plus day. Why? Because she stood out amongst the crowd.

This is exactly what every seller who hopes to sell fast and garner top dollar should do. No, I am not suggesting you run out to get pink fishnet stockings! Home buyers tour several homes in a day. At the end of the day if they can’t remember yours, I can guarantee that they won’t be making an offer on your home.

Take a moment and look around your home or better yet have a friend do this for you. Now ask:
1. What are people noticing when they take a quick tour?
2. Is this feature that people are noticing a “positive” feature?
3. Will this feature cause buyers to want to buy my home?

A little time spent now creating “stand out memories” will save you countless days of marketing time and increase the amount of money you ultimately put in your pocket. Time spent now equals less headache and more money!